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A look at the use of Dye Sub Printing in Event Photography

If you are in the business of photographing Events and still toying with the idea of buying a “Dye Sub” printer, then perhaps now is the time to take the plunge.

The advent of the Dye Sublimation photo printer made an enormous impact in the area of Event Photography, empowering Photographers with the ability to produce photo quality prints on site quickly and efficiently. This ability is essential to the success of Event Photographers because punters that do not buy the print on the night, usually don’t buy the print at all!

Event Photographers have also found ways of “adding value” to these instant type prints enabling them to charge very healthy margins. A 6”x8” print of a couple for example with a fantasy background, presented in a nice folder and clear fronted bag easilly sells for a tenner and costs less than a pound to produce. Now imagine if that were a group of say twenty people?

Photomart became aware of the demand for instant type printing very early on selling it's first dye subs in 1999, and have carried on developing this important market, introducing new brands and innovative solutions.

Photomart now supply a complete range of portrait and event printers employing dye sublimation technology from respected manufacturers like Copal, Fuji, HiTi, ICI Imagedata (Olmec), Kodak, Mitsubishi and Sony. A very large number of the machines that are being used by Event Photographers in the UK were supplied by Photomart and they are also still supplying a very large proportion of the print media being used.

“The interesting thing we have found is that there are still quite a large number of Event Photographers who are not exploiting this technology” says Photomart Senior Sales Manager Mark Amies. “Some photographers are using inkjet printers and others are not even printing on site, opting to send their orders to a photo lab instead”.

If you fall into this category then you may be losing out on an enormous opportunity and you may not even realise that the profit from only one or two events may be enough to cover your initial investment.

There is a great deal of money to be made from Event Photography but an essential part of that solution is the ability to offer your customers prints on site. The team over at Photomart are experts in their respective fields, eager to help and also very generous with information and advice. For more information on Dye Sub Printers or Event Photography you can call the sales team at Photmart on 020 8527 6006

Why not give it a go, join the revolution!
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