UNIQUE PADDY'S DAY PRESENTATION!

• Unique Paddys Day Presentation! – This time last year a photographer, one of Photomart's innovative eventing customers, called in to the company and asked them to set up an urgent meet with Sony. Intrigued, Photomart management scheduled the meeting. The photographer was a little the worse for wear, having neither slept nor changed his shirt since St. Patrick's Day. He later made a unique presentation to SONY Professional Systems Europe. [expand story >>>]

He wanted to demonstrate the feasibility of using particular Sony products in an application he'd been told the products weren't suited to. "You don't know how good your equipment is!" he told Sony. In front of independent witnesses from the world of eventing, and a representative from SONY, he demonstrated a proven event photography solution of his own, based on the unlikely combination of a SONY SnapLab dye-sub photo printer and a SONY UPX-C200 ID Photography System. (You can watch a short clip from his presentation in the YouTube video below.)



His entire solution packed into a Kata bag slung over his shoulder. Using only portable battery power, he took photographs on the Sony UPX-C200 ID camera, and printed simultaneously to two printers, a tethered SnapLab, and a wireless Sony ID printer. The ID printer output prints through a slit in the Kata bag.

Throughout St. Patrick's Day, in Irish pubs all round London, this event photographer had sold numerous 7"x5" SnapLab prints in mounts, and Sony ID photos in key rings, all from this bag. From his enterprise he had earned what he described modestly for tax purposes, as a "respectable profit"! As we said at the time, Slainte to you sir, and never mind the begrudgers! [add comment]