• Venture seeks affiliates! – Venture, the portrait studio franchise that ran a £2 million marketing campaign in 06/07, is to start using Internet affiliate marketing to drive more custom into its studios. It's this kind of marketing know-how and muscle that makes Venture such a formidable competitor to the independents on the high street. [expand story >>>]
One tactic of Venture's marketing is to use the web to drive custom into its studios. Venture recognizes that the web is a major channel of consumer business. It commissioned its advertising agency to create web pages that included special offers and vouchers. The agency will use a web marketing firm to manage an affiliate programme for Venture. Affiliate marketing means paying other web sites for the customers they refer to you. (Or put another way, it's when one website is used to drive traffic to another.) Venture already has more than 90 studios across the UK, and it's pushing for growth. It will harness the web to help power that growth. And it will do it in a way that independent studios might find difficult to follow. [add comment]
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