
Nativity Play Photos could be the latest innovative offering from pioneering photography studios and photo labs. Nativity Play Photos are essentially portrait packages marketed at this time of year to parents of children taking part in nativity plays. These professional portraits show the child in their nativity costume.
Photographers and photo labs who successfully introduce and promote this product should experience repeat business from families year after year. Offerings like this are about creating "occasions", and take a leaf out of the book of the gift and card trade. By promoting new "occasions", such as "Back to School" and "Nativity Play", independent photographers and labs can differentiate themselves from the competition, establish profitable new "traditions", build lasting relationships with families, and stimulate demand at otherwise quiet times in the calendar.
Why not take some nativity shots in your studio now, and put large format promotional prints of them up in your window? Go ahead, steal a march on the portrait chains!
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