Learn to shoot a sprout!

Tesco commissions a great deal of commercial photography, but it's worth remembering that this photography is specified by the chain's agencies. The supermarket giant's new look fruit and citrus packaging, rolled out this winter, has had inspirational photography specified as one of its design features by creative agency, Arbor.
The agency behind the packaging redesign, Arbor London, said Tesco wanted to make its packaging more interesting, as well as to convey the idea of fruit as natural products from particular locations.
Arbor was also the agency behind the Learn to Love a Sprout campaign.