Kodak Won't Sponsor London 2012!

Eastman Kodak Company is withdrawing from top-tier sponsorship of the Olympic Games after Beijing 2008, meaning the corporation won't be the Official Imaging Sponsor at London 2012. Kodak's Director, Brand Management, Elizabeth Noonan said: "We have enjoyed a long, fruitful relationship with the Olympic movement and the IOC [International Olympic Committee, the organizer of the Games], and we wish them every success in the future" The corporation will discontinue top-tier sponsorship of the Games after 2008.