Jessops Plummets To All Time Low!

Shares in troubled camera retailer Jessops dived 40% to an all time low in mid August on rumours that the plc may be in very serious financial difficulty and about to call in the administrators. Jessops denies the rumours. The share price remains 15-20% down. The Jessops shares have been supported by a spread of City institutions that progressively increased their holdings in the plc earlier this year. Jessops has so much debt and so few assets that creditors could only take a bath in the event the company were to go into administration. No one wants to let Jessops go down.