PHOTOMART LAUNCHES NEW WEBSITE

LONDON, 21 August, 2006 -- Photomart, a leading online seller of photographic goods in the UK, unveiled its radically changed new-look website today, at www.photomart.co.uk The new website was developed to improve the shopping experience of Photomart customers, and is integrated with the company's warehouses and order processing systems. "My priority was the customer", Photomart MD, Lewis Martindale said, "Once all the technical work to integrate the website with our backoffice systems was completed, I got involved to ensure attention was paid to improving the customer experience, and ensuring quality of customer service. Information on the site will always be up-to-date, it will be easy to find what you're looking for, and payment will be simple and secure." The new website, which was more than twelve months in development, is one of the final phases of a major IT project at Photomart. The project, which is now largely complete, was undertaken to integrate the expanding company's order processing, warehousing, shipping and accounting into a single system. The new-look website was created for Photomart by UK developers Iocea.com. Garry Billson at Iocea.com was the lead developer, and the project was steered by Photomart IT Manager, Iliyan Hristov, Dipl. Eng. - Photomart Marketing Manager, Simon Towler, also took a two-year Open University Certificate course (in Web Application Development) to support the project. Prices on the new Photomart website will be lower than for Photomart products ordered through other channels, and the site's launch will be accompanied by a number of promotional special offers.

[Picture: Filename: photomart_006.jpg Caption: Photomart's new-look website Copyright: Photomart, 2006. Permission granted for use in connection with this release.]
Please direct any enquiries about this release to:
Simon Towler
Marketing Manager
Photomart
direct line: +44 (0)208 501 8856
email: design2@photomart.co.uk